We’d all like to be stronger and faster. But none of us—at least no one I know, notwithstanding the appeal of 50 Shades of Grey—really gets off on pain. Which is why cyclists are always suckers for the newest New Big Thing. The implicit contract between seller and cyclist is simple: Buy this [saddle, crankset, brifter, wheel, bike] and you’ll go farther and faster than you’ve ever gone before, without having to work any harder. And the argument is almost impossible to resist. That’s probably a good thing. After all, bicycles last just about forever, are easy to maintain, and require little in the way of costly consumables. (For instance, I can outfit my bike with enough chains, tires, and brake blocks for several years and many thousands of miles, all for less than the cost of a single fill-up for an SUV.) So local bike shops often depend on component upgrades to pay the bills, and the world would be a much poorer place without those shops.
Nonetheless, the promise implicit in … Continue reading »