Apr 20 2010

Marmite? Again? Will It be Love This Time Around?

Marmite. It’s a savory sandwich spread from the nation that invented the sandwich. This sounds mighty promising, but there’s a catch. It’s also an acquired taste. You either love it or hate it. I wasn’t the first to point this out, by the way. The maker was. (That shows a real commitment to truth in advertising, I must say.) And which camp do I belong to? At first I didn’t know. Then I tried it. The result? In a word — ambivalent. I didn’t hate it. But I couldn’t love it, either. At least I didn’t love it as a sandwich spread, and I said as much in an earlier article. I did find it useful as a condiment, however.

That was that. Or so I thought. But it turns out Marmite’s makers were right about the love‑hate thing all along, even if my own reaction didn’t jibe with either extreme. The stuff really does evoke strong responses from most folks who try it. And they aren’t shy about expressing their opinions, either. In short, I got a lot of mail around my Marmite column — so much mail, in fact, that I figured I ought to revisit the subject. I wanted to tell the whole story, not just my particular take on it. So here goes. Marmite. Again.

And what better way to begin than by giving readers The First Word… Read more…

 
Send a Comment